Mega supermarket chain Tesco has designed a virtual supermarket in South Korea in hopes to gain more business than its competitor E-Mart.
Koreans are the second-most hardworking people in the world and for them, grocery shopping once a week is a dreaded task.
So, Tesco Homeplus created a virtual store in which the displays and merchandise are exactly the same as the stores. Customers scan the desired product with their smartphone and it then appears in their online cart. The products will be delivered to their door “right after you get home.”
This isn’t an online supermarket, which we’ve seen before, but it’s an actual store location where customers can purchase virtual items.
Shoppers see the items on the shelves as if they were in a grocery store. If they want to purchase them, they simply scan the barcode with their smartphone (after downloading the app) and the item is placed in their online shopping cart.
Once they’ve paid, they simply drive home and the items they bought are delivered to them right away.
They can even schedule a later delivery if they aren’t going straight home. If you’ve purchased a product in the past and you simply want to order it again, you don’t have to physically visit the virtual store. You can just go into your smartphone app and order it via the product’s barcode.