RENOWNED Colombian artist Fernando Botero has turned his talents to liquor, designing a bottle and label for an aged rum, with 80% of the proceeds pledged to Medellin’s museums.
The bottle is voluptuous and somewhat asymmetrical – like the figures Botero has become famous depicting.
The label reproduces a 2011 Botero painting called “Men Drinking”, a work that is part of the artist’s private collection and has never been displayed.
The rum will not come in a box, the manufacturer said.
“This is, more or less, a Botero work of art, so we did not want to cover it,” said Mauricio Ortiz, an executive at Fabrica de Licores de Antioquia.
The company will donate 40% of the profits to the Museum of Antioquia and another 40% to the Institute of Heritage and Culture.
It estimates the entire run of the rum will sell out within three months.
Botero, 80, considered one of Colombia’s leading artists, is a native of Medellin, a city to which he has donated many of his paintings and sculptures. – Relaxnews