When it was time for Proexport, the official tourism promotion organization for Colombia, to launch its new Internet portal, Colombia.travel, it logically saw the inherent impact that .travel would have as a marketing tool for the world tourism industry. The goal of Colombia.travel is to raise the profile of Colombia as a world tourism destination.
With interactive media, multiple languages, and fresh content, the .travel website is a popular Internet website. Proexport and Colombia use .travel in TV commercials, informative mailings, worldwide tourism fairs, posters, shirts, maps, bags, and all other marketing materials.
Colombia.travel is THE Internet tool for the promotion of international tourism to Colombia. Colombia is not the only country in South America that has adopted the .travel domain. Argentina.travel and TurismoChile.travel have also recently come on board to join the ranks of many other world destinations.