Avianca currently serves 100 destinations in 25 countries. In long haul to Europe, the Colombian carrier only serves Madrid Barajas and Barcelona El Prat. Other European destinations such as Paris, London, Berlin as well as key destinations in the Middle East, Asia and Africa must currently be reached by other airlines.

Industry analysts consulted by The City Paper believe a major objective by Avianca in 2014 is to launch daily flights to London Heathrow and Paris Charles De Gaulle. By joining Star Alliance in 2012, Avianca offers passengers code sharing and miles in the partnership’s massive network.

While Avianca puts a new look on a respected and trusted name, the airlines which were visible under the original AviancaTaca Holdings S.A. will fade fast. Tampa Cargo becomes Avianca Cargo with the acquisition of four A330-200 freighters; the first airline to operate this wide body in Latin America. El Salvador’s TACA with its golden parrots change feathers as an open wing Andean condor. A similar fate awaits Costa Rica’s Lasca and Ecuador’s Aerogal; carriers owned by Avianca Holdings S.A.

With a Net Income of USD$ 75.3 million for the First Quarter 2013, Avianca is growing steady. As future passengers we look forward to more destinations with competitive prices. We hope that Colombia’s flagship airline also preserves its traditional “Red ruana” hospitality, warm meals in coach, and of course, every inch of legroom.