, ,

Colombia’s Tourism Superintendent suspends popular travel agency site over misleading ads

despegar

Colombia’s Superintendent for Tourism and Industry (SIC) suspended the national registration of a popular Argentinian travel agency over misleading ads and insufficient price information.

Despegar.com now faces a 10-day suspension on any commercial activities or distribution of information as well as a fine of about $6,000, according to a statement released by the SIC Tuesday.

The travel agency was accused of displaying misleading advertisements that did not include sufficient information about taxes that were eventually added to purchases.

Additionally the authorities questioned an advertisement campaign called “Best Price Guaranteed,” which, according to the SIC, could not actually guarantee the best price available on the market.

The travel agency now has ten days to appeal the sentence, in which case punishment would be reviewed, once again, by the SIC.

Punishments would increase in the future should the company fail to correct the false marketing practices it is currently being accused of.

Sources

The post Colombia’s Tourism Superintendent suspends popular travel agency site over misleading ads appeared first on Colombia News | Colombia Reports.

Since you’re here …

… we have a small favour to ask. More people are reading the Today Colombia than ever but advertising revenues across the media are falling fast. And unlike many news organizations, we haven’t put up a paywall – we want to keep our site as open as we can. So you can see why we need to ask for your help. Updating reports on Today Colombia takes a lot of time, money and hard work. But we do it because we believe our reports matter.
If everyone who reads Today Colombia, who likes it, helps to support it by clicking our ads, our future would be much more secure. Do you part, click on an ad today.

Written by Rico

Rico

"Rico" is the crazy mind behind the Q media websites, a series of onlinemagazines that includes TodayColombia.com. Rico brings his special kind of savvy to online marketing. His websites are engaging, provocative, informative and sometimes off the wall, where you either like or you leave it. The same goes for him, like him or leave him.There is no middle ground. No compromises, only a passion to present reality as he sees it!