According to a telephone survey by Fenalco, more will spend on a celebration gift for Saturday’s “Día del Amor y la Amistad”, than last year. The survey showed that 31% will spend between 51.000 and 100.000 Colombian pesos this, as compared to 27% last year.
The survey also revealed that 89% of the respondents will celebrate the event that occurs every third Saturday in September, compared to only 81% in 2012.
Almost half (48%)of the respondents who will be celebrating the day say they will buy a gift for their partner, 31% for a friend 24% for a “secret” friend and the rest for a relative.
Chocolate tops the list of gift (26%), followed by clothing (2%) and cosmetics (12%) in third place. 10% said they will be giving flowers, 7% liquor.
Finally, cash (efectivo in Spanish) is king, with 65% of the respondents say this is their preferred choice of payment, while 15% will be using a debit card and 5% some type of credit card.
The “Día del Amor y la Amistad” (Day of Love and Friendship), as it is known in some Latin American countries, for example Colombia, Costa Rica, the Dominican Republic, Ecuador and Mexico, is akin to Valentine’s Day.
In Guatemala it is known as the “Día del Cariño” (Affection Day). In Brazil, the Dia dos Namorados (lit. “Lovers’ Day”, or “Boyfriends’/Girlfriends’ Day”) is celebrated on June 12, probably because that is the day before Saint Anthony’s day, known there as the marriage saint, when traditionally many single women perform popular rituals, called simpatias, in order to find a good husband or boyfriend.