Colombia’s government has refused to register as a trademark the full name of Pablo Escobar, the country’s most notorious criminal.

escobar-el-patrc3b3n-del-malThe cocaine kingpin’s widow and two children, who live in Argentina, had appealed an earlier rejection.

The Commission of Industry and Commerce said Thursday that granting a trademark would be immoral and subvert public order.

It said the name Pablo Emilio Escobar Gaviria is associated with a dark period of violence in Colombia that claimed thousands of lives as he fought extradition to the United States.

Killed in a 1993 shootout with police, Escobar was recently the subject of a Colombian miniseries of more than 50 episodes.

Escobar’s son Sebastian did not respond to an email seeking comment on what the family intended to do with the trademark.