Published On: Tue, Jan 14th, 2014

Coca-Cola releases World Cup anthem featuring Carlos Vives

Coca-Cola World Cup anthem unveiled in Colombia

Coca-Cola launched its 2014 FIFA World Cup anthem “The World Is Ours” in Bogota on Monday, featuring Colombian artist Carlos Vives.

The soft drink giants released their anthem for the 2014 FIFA World Cup, which will be held in Brazil starting in June, during a launch in Bogota attended by its three collaborating singers: Colombian vallenato legend Carlos Vives, X-Factor USA finalist David Correy, and Brazilian artist Gaby Amarantos.

“Of course all the strength of the music comes from Brazil, who this year will host the World Cup, but it also has a very Colombian flavor,” Vives said at the launch. “I think we were able to make the three artists essential for the song.”

The Brazilian beats are central to the song, which remains true to the South American spirit of this year’s tournament, though its lyrics have influences from each of its contributing artists.

As explained the organizers of the launch, the objective of the song is to emphasize the power the international football tournament has in uniting people and bringing them joy.

The song, which will be featured in Coca Cola’s worldwide ad campaign in the coming months and during the tournament, was produced by Andres Castro, eight-time Grammy Award winner.

Sources

The post Coca-Cola releases World Cup anthem featuring Carlos Vives appeared first on Colombia News | Colombia Reports.


For website development, online marketing and promotion,
check out The Q Media


If you enjoyed this piece, please SHARE IT so other readers can find it and enjoy it.

Recent Posts

TCO bottom

June 25, 2016, Comments Off on TCO bottom

TCO Bottom2

June 25, 2016, Comments Off on TCO Bottom2

TCO Sidebar

June 25, 2016, Comments Off on TCO Sidebar
los_yetis-1170x658

Colombia’s best rock n’ roll bands 50 years ago today

June 15, 2016, Comments Off on Colombia’s best rock n’ roll bands 50 years ago today
heroinsign

Colombia’s drug tourism a problem? Please!

June 15, 2016, Comments Off on Colombia’s drug tourism a problem? Please!
homicide

Colombia’s homicide rate hits 40-year low: Santos

June 14, 2016, Comments Off on Colombia’s homicide rate hits 40-year low: Santos
james_training

Colombia preparing in New Jersey for Copa America match against Peru

June 14, 2016, Comments Off on Colombia preparing in New Jersey for Copa America match against Peru
orlando

Three Colombians injured in Orlando massacre

June 14, 2016, Comments Off on Three Colombians injured in Orlando massacre
urabenos_grafiti

Colombia’s Urabeños: If you can’t beat them, rename them

June 13, 2016, Comments Off on Colombia’s Urabeños: If you can’t beat them, rename them
eln_guerrilla-1

Turf wars biggest threat to post-FARC peace in Colombia: UN

June 13, 2016, Comments Off on Turf wars biggest threat to post-FARC peace in Colombia: UN
child_labor

9% of Colombia’s children subjected to child labor

June 13, 2016, Comments Off on 9% of Colombia’s children subjected to child labor
Party in Colombia