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Banco de Bogotá launchs chain of supermarket mini-branches

 

Banco de Bogotá has partnered with Colombian supermarket chain La 14 to install correspondent banking locations within its stores. Each point of service, known locally as a “corresponsal,” will serve as mini-branch that allows customers to make payments, withdrawals, deposits, and other day-to-day transactions.

This move marks another expansion of service for Banco de Bogotá, which claims 7,340 transaction points in Colombia, including its presence in Grupo Éxito stores — including Éxito, Carulla, SurtiMax, and Super Inter — and Colsubsidio supermarkets and pharmacies.

“Our new alliance with La 14 allows us to position ourselves as the first bank with correspondent banking locations in this prestigious chain of supermarkets and stores,” said Yohana Mojica Ramón, a manager at Banco de Bogotá.

La 14 has its largest presence in the south of the country and maintains locations in 12 Colombian cities: Cali, Bogotá, Buenaventura, Manizales, Pereira, Tuluá, Palmira, Jamundí, Yumbo, Neiva, Armenia, and Girardot.

Source: Finance Colombia

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Written by Rico

Rico

"Rico" is the crazy mind behind the Q media websites, a series of onlinemagazines that includes TodayColombia.com. Rico brings his special kind of savvy to online marketing. His websites are engaging, provocative, informative and sometimes off the wall, where you either like or you leave it. The same goes for him, like him or leave him.There is no middle ground. No compromises, only a passion to present reality as he sees it!