Colombia company fined for false advertising in gender prediction test

Posted on Aug 26 2014 - 2:43pm by Today News

Percos SA, a company that sells a product used to determine the sex of babies, has been fined  $48,000 for spreading “misleading information,” according to Colombia’s Superintendent of Industry and Commerce.

The official body said in a statement that Percos SA was fined for not having scientific studies to support the efficacy of the product “Intelligender.”

“The misleading information provided to consumers claimed that a simple home urine test, performed after the tenth week of gestation, could establish the sex of the baby,” said the Superintendent.

The superintendent also said that ads to promote the product made statements lacking scientific support, such as “Do you know the sex of your baby? Find out after the 10th week of pregnancy,” “Results in 5 minutes,”and “90% effective.” The Superintendent ordered Percos SA to withdraw the misleading advertisements.

The Research Directorate of Consumer Protection carried out the evaluations and determined that it could not be proven whether the claims were real and verifiable, thereby constituting a violation of the rules relating to information and publicity in Colombia’s  Consumer Statute.

Percos SA was founded in 1994 in Bogota, and is dedicated to developing and selling skincare products, skin cosmetics and cosmetics for hair, face and body, according to the website of the company. American company Intelligender, founded in 2006, developed the gender prediction test.


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