Colombia’s James Rodriguez launches new energy drink, ’10 Gold’

Posted on Jul 31 2014 - 12:13pm by Today News
James Rodriguez and his wife at the launch of the energy drink, 10 Gold (Photo: Colprensa)

Colombia’s soccer hero of the 2014 World Cup, James Rodriguez, has launched his first commercial product, an energy drink aptly named 10 Gold, Colombian media reported on Wednesday.

James, who recently signed a six-year contract with Spain’s soccer giants Real Madrid, is scheduled to present his new product in Madrid on Friday, according to Colombia’s El Tiempo newspaper.

MORE: Thousands gather at Real Madrid’s stadium to welcome Colombia’s James Rodriguez

The beloved soccer player had few words for the media on Wednesday when his energy drink was introduced.

“It’s a new phase for me, and I hope you like it,” James Rodriguez stated.

The 10 Gold energy drink, representing James’ jersey number, will only be on sale in Colombia and profits will go to the foundation “We Are All Colombia,” which was created by Rodriguez and aims to help underprivileged children.

Rodriguez will attend his first practice with the other “Galacticos” on Friday in Madrid where 900 of his jerseys were sold in less than an hour after being presented.

MORE: Over 900 James Rodriguez jerseys sold in 1 hour at Real Madrid stadium

James Rodriguez captured the world’s attention by scoring six goals in five games, winning the Golden Boot award, and being nominated as the best player of the 2014 World Cup in Brazil.


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