Fonseca Kicks Off Colombia-Supported U.S. Tour
Colombian singer and songwriter Fonseca, who has long found creative ways to finance his tours and release his albums, is launching the U.S. leg of his “Ilusión World Tour” with backing from Marca Colombia – his country’s official branding entity – and Colombia’s Avianca Airlines.
This is the first time both entities have sponsored a tour by a Colombian artist.
Fonseca’s tour takes its name from the album “Ilusión,” an evocative blend of tropical and pop that won a Latin Grammy last year for best tropical/fusion album and was also nominated for a Grammy as best Latin pop album.
Aside from the fact that Fonseca’s music has an eminently Colombian sound, the artist will promote a positive Colombia message in his tour stops as part of the “Colombia Is the Answer” campaign to evoke a strong image of the country abroad.
Likewise, Avianca, Colombia’s leading airline, will run campaigns during the tour dates to incentivize visits to the country.
Fonseca’s current single, “Desde que no estás,” is No. 5 this week on Billboard’s Tropical Airplay chart.
To learn more on how Marca Colombia is supporting Fonseca’s tour, register for the Billboard Latin Music Conference at www.billboardlatinconference.com
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